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krdo.com > stacker-money > 11/25/2025 > how-brands-keep-customers-engaged-with-clever-subscription-models

How brands keep customers engaged with clever subscription models

5+ day, 4+ hour ago (535+ words) Today's consumers can have just about anything they need delivered to their door before they even know they need it. From morning coffee and shampoo to new clothes and food for their furry friends, auto-replenishment features and curated subscriptions have more and more people opting to set it and forget it. For small businesses, the lesson is clear: Customers stay subscribed when costs are minimal, shipping fees are folded into the price of the service itself, and products are perfectly tailored to their purchasing priorities. Beyond produce, discovery boxes work across categories where customers value curation and surprise'from beauty and clothing (like Birchbox and Stitch Fix) to pet care (like BarkBox). The appeal is both emotional and practical: Mintel reports that nearly 80% of Gen Z and millennial consumers say curated subscription boxes help them explore new products. "Suddenly, it was…...

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