Please confirm you are human
This browser or connection looks automated. Press and continuously hold the control for 3 seconds to enable Google-hosted web results and, when separately allowed, AI-assisted answers.
A successful check enables 100 search requests. Interactive access does not authorize scraping, systematic collection, or reuse of search output.
News
Aerospace-grade carbon fiber debuts in Xtep racing shoe
2+ hour, 24+ min ago (386+ words) Chinese sportswear group Xtep introduced two proprietary running technologies at a Shanghai product event on Aug. 22, a top-tier carbon racing plate and a new cushioning foam, as the company extends its running line beyond racing into training and everyday wear....
Reebok’s leap into 3D-printed shoes
4+ day, 5+ hour ago (498+ words) Reebok has become the third major sportswear group to put its name on a shoe built by Zellerfeld, the Brooklyn-based 3D printing specialist, but it is doing so the same way it does most things under Authentic Brands Group ownership: through…...
Teva lets athletes co-design a shoe for the first time
1+ mon, 1+ week ago (362+ words) Teva has unveiled its Fall 2026 footwear collection, led by Trailpeak, the brand’s first shoe developed in collaboration with members of its athlete advisory group, the Teva Bureau of Adventure. The release, part of Teva’s “For Playground Earth” platform, also expands…...
YKK extends circularity into premium zipper line
1+ mon, 1+ week ago (316+ words) YKK’s concept EXCELLA zipper extends the circularity approach behind its NATULON Fiber Sourced line into its premium tier, using it first in a luxury application rather than a mainstream one. YKK Corporation has developed a concept version of its premium…...
Paris court fines Shein over Lacoste logo imitations
1+ mon, 1+ week ago (222+ words) France’s anti-fast-fashion law is now in force but won’t fully bite until 2027, and shields domestic retailers by design. The Lacoste ruling shows IP litigation delivering results now. Lacoste filed suit over products sold on the Shein platform that allegedly reproduced…...
Lamborghini and Babolat bring five new looks to padel
3+ mon, 2+ week ago (283+ words) The new BL.001 edition extends a partnership using padel as a vehicle to reach affluent performance-driven consumers – a strategy mirroring broader luxury-sport crossover trends reshaping the market. Automobili Lamborghini and Babolat have unveiled five new color variants of the BL....
adidas 3D-prints a bespoke football boot
4+ mon, 2+ week ago (407+ words) Adidas expands Project R.A.P. (Radical Athlete Perception) into football with a 3D-printed boot built on athlete data – the platform’s second sport application, with a consumer launch still to come. adidas has revealed a 3D-printed football boot as the second performance product…...
Alltricks opens first central Paris store
5+ mon, 4+ day ago (346+ words) The Decathlon-controlled French sports e-tailer has inaugurated its first store in central Paris, a 450-sqm space near the Arc de Triomphe, marking the latest step in its omnichannel development. Alltricks, the French sports e-tailer backed by Decathlon, has opened a…...